Formulate Shampoo and Conditioner Review
Would you like to know more about how a shampoo and conditioner can be formulated just for your hair type and the changing needs of your hair? Look no further. The answer to no more bad hair days is here!

My Formulate Shampoo and Conditioner Review
I started using Formulate shampoo and conditioner a little over a year ago. When I received my first shipment I was impressed with the attention to detail and the personalization of the product.
The process of formulating my personal shampoo and conditioner started with a fun questionnaire on the Formulate app. I was asked a series of questions to address my current hair concerns as well as my intended hair goals.
My main concerns for my hair were having fine and limp hair with no body. I also noticed that I was losing a lot of hair, so strengthening my hair was an important goal as well. Sometimes, depending on the weather, I can have a dry itchy scalp. I decided to throw the dry itchy scalp into the mix of hair concerns too.
After my hair quiz was complete, my personal chemist created my personalized shampoo and conditioner based on the needs of my hair and my hair goals that were discovered during my hair quiz on the app. My personalized shampoo and conditioner arrived at my door about a week later.
My Noticeable Hair Improvements
After about a week of using Formulate shampoo and conditioner I noticed my hair was not falling out anymore which is a huge hair goal! I also noticed my hair was thicker with volume from the root to the ends of my hair. What I didn’t expect to notice was how manageable my hair was. I was able to brush through my freshly washed and conditioned hair without any tangles!
Another not expected result was my hair holding whatever style I do with my hair. For example, if I curl my hair with a curling iron, my hair will hold the curled style so much longer than before I started using Formulate. The ends of my hair are smoother with hardly any fly away hairs! Another hair goal met!

Scents for Your Personalized Shampoo and Conditioner
I know that we all have a favorite scent or maybe prefer no scent at all when using hair care products. Formulate has several options for scents or you can choose unscented. If you do choose a scent, you can also choose your desired level of scent in Low, Medium, or Heavy.
My current scent is Serenity. It is a fresh and relaxing scent with lavender and chamomile. I chose to have my shampoo and conditioner with a low scent. In the past, I have used the Burgeon scent, a nice burst of blooming orange blossom. I have also used Tidal, a blend of ocean, sage, lily, and musk. If you are unsure of a scent, you can always get your shampoo and conditioner unscented or try a low scent.
Hair Care for the Entire Family
Having a multi-purpose hair product is a big plus in our family so I was thrilled when I used Formulate on my daughter’s hair and had excellent results. Just like with my hair, I noticed right away how my daughter’s hair was tangle free after using the shampoo and conditioner. After using it for a week on her hair, I noticed the manageability and strength of her hair improving. My daughter’s hair is brushed, braided, and styled a lot which is hard on hair. I’m so happy to have a shampoo and conditioner to keep her hair healthy too!
A Product That I Love and Highly Recommend
Like I said at the beginning of this review, I have been using Formulate for over a year and I absolutely LOVE the short term and long term results that I get from using the shampoo and conditioner. You will notice a difference in your hair after using the products for about a week. You will then notice a considerable difference in your hair after continued use over time.
You will love the flexibility to change your formula based on your hair’s changing needs during the seasons. For example, in the winter my hair is dry and more fly away so I will change my formula to have more moisturizing ingredients incorporated. Anytime you notice a change in your hair, be sure to mention it to your Formulate team so they can make the appropriate adjustment in your ingredients.
Formulate products are sulfate free, paraben free, cruelty free, and are cold mixed. Formulate is made in the USA! Their headquarters are located outside of San Francisco, CA and their production lab is outside of St. Louis, Missouri. Everyone I have worked with at Formulate have always been informative, kind, and willing to help me achieve my hair goals!
I’m excited to offer an opportunity for you to try Formulate with a $5 off coupon and a chance to win your very own set of shampoo and conditioner formulated for your hair! To get your $5 off coupon and entry into the giveaway, please click on the link below and enter your first name and email address! It’s that easy!
https://missourimagnolia.com/ENTER MY FORMULATE GIVEAWAY HERE
If you have any questions about Formulate, please ask in the comments below. I love answering questions about products that I love and use!
The products discussed in this post were graciously gifted to me in exchange for a review on my blog. As always, all opinions given here are always my own.
oh wow! I have to try this! Thanks for sharing, girl 💕
oh wow! I have to try this! Thanks for sharing girl! 💕
Hi Brigete! You would love using Formulate! Their products are like nothing I’ve ever used before! 🙂
So cool! I’m so interested In this now. Thanks for sharing !
Hi Jazmine! It really is a unique hair product. You would love it! 🙂
Very informative, thanks for sharing!
Hi Natasha! You are so welcome! 🙂
I have heard of this brand and I love what they do! You’re hair looks amazing!
Hi Katie, Thank you so much! I hope you can try the products. You would love them! 🙂
This is so cool. I’ve always wondered about these customizable hair products. I’ll have to try it out!
Tracy
https://www.findyourdazzle.com
Hi Tracy! Oh, I hope you do try it out. You would love the customization of the products! 🙂
I love trying new things, especially when it comes to self care! Can’t wait to give it a try!
Hi Loniesha, It is nice to use products that are formulated especially for you. I know you will love Formulate. 🙂
I’ve heard great things about this brand and I love the way their packaging looks!
Hi Brittany! Formulate is a great brand. The packaging is so nice and sleek.